What is a quality site?
Features of a quality website: search engine optimized, graphically appealing to users, has quality content, usable, optimized for all types of devices, easy to use, reliable, fast, secure ...
When creating a website, we need to look at it from two angles: the behavior of search engines towards the site and user experience.
SEO (Search Engine Optimization)
The purpose of a website or web application, our company or organization is to appear in search engines so that as many people as possible see the business we are engaged in. There is no point in making a site that looks nice without being seen by ecosia, duckduckgo, bing, yahoo or some other web browser. So, Search Engine Optimization (SEO) No. 1.
User experience
If we have achieved a position on web search engines and managed to bring the user to our website, we need to offer him something interesting that would make him visit us again. Bringing someone to the site and not finding the content they want there, it's better that we didn't even bring it. We have appeared in search engines, that is an important part. But if we didn't gain the trust of the users, we didn't do anything, because the site is intended for users and not search engines.
Graphic design
The first thing the user sees and pays attention to is the graphical interface on the website or application itself. In order to keep the user who came to the site for the first time, it would be nice to get the impression that the site is very professional, nicely done. The layout of the elements on the site is nicely organized. The first impression that the user gets by visiting the site means a lot.
The content
When the user is satisfied with how the site looks, the next thing he pays attention to is the content. The content is actually what the user visited our site for.
Text
The introductory text should be easy to understand, simple, convincing to the user. Generally applies to texts on the site. Paragraphs must be concise and if there are complete documents they should be linked to that basic text.
Pictures
A picture speaks a thousand words. The photos on the site should be clear and contain striking shots of what the company or organization is doing.
Video
Video presentations are the perfect way to introduce ourselves to the users of our site. If we are building CNC machines, the best way to present to the user how everything works is to record a short video. The video should show the control commands, to record the behavior of the machine during operation. While the machine is running, it would be desirable to have a sound recording that explains the steps and procedures.
Usability
We managed to win the user's trust. He found something interesting, watched the video and it seems to him that everything is fine. The user trusts us. He saw from the introductory text that he came across professionals and wants to find more information on our site. If we have already interested the user and he is looking for more details, we should not confuse him that he cannot find the "Read more" button or similar. So, at all times, the user must have the necessary navigation to navigate through the site. Navigation must be easily visible among other contents, react to mouse actions, etc.
Loading speed
As we witness the history of humanity's entry into the digital age, speed is a concept we encounter every day. The speed of launching a website or web application is very important for the user experience. If the application load speed is too low this can be a problem if the user has a slower machine. It can also be a problem with users with better machines. They are used to the latest Samsung model opening pages to them at the speed of light, and now they are waiting for eternity on our site. They came to order an ordinary product on our site, and those who can order anywhere, it is reasonable that they will stay with us. Also, startup speed is important for SEO optimization.
Security
Today, everyone knows even those who do not understand much about web technologies, that it is not wise to leave your personal data everywhere. If you do not provide secure access to your online store, you will not be lucky in the online store. People will not leave their bank card number on our site, unless the user has not consumed psychedelic mushrooms and is now asking on the Internet to order more.